As gas prices hit record levels again across the nation this week, restaurant chain El Pollo Loco is driving its marketing efforts in a new way — literally — through the rollout of two electric delivery vehicles from ZAP (www.zapworld.com).

BEVERLY HILLS, CA–(Marketwire - July 8, 2008) - As gas prices hit record levels again across the nation this week, restaurant chain El Pollo Loco is driving its marketing efforts in a new way — literally — through the rollout of two electric delivery vehicles from ZAP (OTCBB: ZAAP).

El Pollo Loco, the nation’s leader in flame-grilled chicken, now employs a pair of three-wheel, sub compact electric cars covered in bumper-to-bumper brand messaging and emblazoned with scorching red flames against a purple background. With over 400 fast casual restaurants, El Pollo Loco was searching for a delivery vehicle that would act as a moving billboard for the restaurant’s new delivery and catering restaurant in the Beverly Hills and Century City areas, as well as contribute to the company’s environmental stewardship efforts. The unique electric cars make an eye-catching statement as they whirr quietly down the street with El Pollo Loco’s corporate branding wrap. Studies show electric vehicles produce 97 percent less emissions than a gas-powered vehicle. A single electric vehicle driven for 30 miles a day in place of a gas vehicle saves about 700 gallons of gas per year. (more…)